• Can you measure the results of your channel promotions?
• Are you able to increase mindshare for your products?
• Are your promotions increasing your sell-through?
• Are you able to create market pull?
• Are you spending your budget on email blasts with very little click throughs?

PromoPipeline is a web based platform for communicating IT channel promotions. The current medium for communicating promotions – email – is broken because of the flood of promotional emails and their short shelf life. PromoPipeline is a repository where Value Added Resellers (VARs) can locate the promotions they need, when they need them. Using PromoPipeline, vendors can generate market pull and significantly increase the ROI from their promotional dollars.

Most vendors are experiencing decreasing returns on their IT promotions. The problem is not that the promotions and programs are not top notch – quite the contrary. The problem is that the communication medium – email -  for those programs is broken and getting more so every day. Just like the rest of us, resellers are flooded with promotional emails that are either blocked out by SPAM filters or are deleted unread.

The solution to this problem is not more email – in this case, MORE IS LESS. The real solution is to provide the VARs with easy access to the information they need when they need it.

To learn more about the PromoPipeline approach
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